There are a lot of people who claim that search engine optimisation (SEO) is starting to lose its lustre, considering that search engines such as Google has been focusing less attention on organic search results and leaning towards its digital properties.
But even while Google has been making changes to its search algorithms to favour its business interests, it has never and will never be able to neglect organic search systems. Any SEO company Sydney will agree that SEO will never be lost in the digital age.
Why not?
For one, if Google turns its back on organic search results, it will lose its credibility as a free service software. Any Sydney SEO expert knows that if search engines would only train their systems on paid ads and sponsored sites, the tool will only end up like yellow pages or paid commercial ads.
Google will stand to lose its position as a leader in the search engine industry, which is still dominated by other organic search engines such as Bing and Yahoo, just to name a few.
Here are glaring proofs why SEO will continue to make waves.
Organic search still rules
According to the recent study by tech data firm BrightEdge, 51% of all website traffic is the result of organic search, followed by paid ads at a distant 10%, then by social media at 5%. The rest of the 34% is shared among all other different and numerous online sources.
Search visibility still remains to be a great asset, a significant portion of the search market which Google still enjoys.
On average, Google processes around 40,000 search queries each second and equates to no less than 3.5 billion searches each and every day.
SEO is still cheaper
Compared to paid search campaigns and strategies, SEO is a cheaper option when looking at a long-term plan- from a minimum of 6 months, to say the least.
In paid search marketing, clients can enjoy a shorter period for conversion, however, you need to keep the money rolling to continue seeing results. Unlike with SEO which offers long-term equity.
While launching your SEO campaign could mean shelling out money to invest in the initial stages of your SEO campaigns, but the effects tend to be long-lasting and would no longer require regular payments once the systems have been optimised.
The value of UX
Not many people know that User Experience (UX) plays a huge role in generating more website traffic, establishing trust, and credibility in any business. Websites gain more authority when users find that the website has earned their trust and shows credibility.
This, in turn, allows these websites to earn more authority. Developing compelling and high-quality content becomes a must, along with the ability to reach out to more audiences who have need of the information and materials the website provides. To do this, SEO is the key to providing those channels to users.
Now you know why SEO is still important and will never be gone anytime sooner.