There has been a sea-change in the public perception of ownership over the past few years. Back in the 1980s, it was all about owning your own home, buying the biggest and fastest car, and holidays in the most expensive resorts and hotels. Today, this has all been turned on its head.

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A caring, sharing society

There has been a rapid upsurge in home rentals, as the housing market has priced ordinary folk out of the market. With this has come an interest in sharing goods and services, as witnessed by the rapid growth of Uber and Airbnb, for example.

This sharing attitude has now moved on to encompass clothing. This is not the first time that members of the public have been able to rent clothing, of course, but until recently this option was reserved for the super-rich, who had access to catwalk fashion for a limited time at a far-from-limited price!

Affordable rental fashion

The new trend in sharing clothes does not just extend to formal wear and maxi dresses; instead, all types of fashion can be sourced for hire, from designer dresses through to office wear. Even streetwear is getting a look in. According to a report by the BBC, one enterprising young woman in London has opened a pop-up shop specialising in affordable streetwear, which enables ordinary people to ring the changes in their daily attire without the associated high costs.

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HURR is the latest clothes sharing website that offers rental clothing. Every item available to hire originally cost more than £150 to purchase. The people behind HURR hope that the project will go some way towards providing an alternative to throwaway fashion, whereby items are bought, worn once or twice, and then consigned to landfill.

As popular as the new trend is proving to be, it is unlikely to spell the end of fashion stores. Cast your eyes over the huge variety of gorgeous – not to mention affordable – dresses such as AX Paris maxi dresses and you will almost certainly find that you want to hang on to them for as long as possible rather than risk someone else wearing your ‘special’ frock.

Expect to see many more clothes sharing opportunities over the coming months, but we don’t think that anyone is ready to give up their entire wardrobes just yet!

Why rental fashion is growing fast