Get Your Business Seen Online!

“

A journey of a thousand miles begins with a single step.
- Confucius

”

Search Engine Optimisation Doesn't Have To Be A Battle

Introduction

Search Engine Optimisation can be a daunting task to undertake for many businesses and people. There are many factors involved with website structure, standards, layout, content, etc... It can leave you asking where on earth do you start?

Huge sections of the Internet are saturated with Search Engine Optimisation sites to the point of it spiralling out of control. At MultiLayer Design we don't just look at search position results with our SEO service, we also look at conversion. There are many other factors involved too and we will formulate a plan which has both on-site and off-site factors involved in increasing the awareness of your business.

Businesses using just PPC (Pay Per Click) are losing out on organic search results, which are more important for your business's long term future. Well structured design, layout, code and with good content which is useful to your customers will attract results with a lower overall cost.

Below is a brief look at some of the aspects of our Search Engine Optimisation Service. We are happy to provide both On-Site and Off-Site aspects of this service. From websites we have already helped, we have a solid grasp of just what makes a website tick within the search engines and you should feel we can help your business be seen within search results.

Aims & Goals

Implementation without clear aims or goals is useless! We work with you to determine the aims and goals you have for your website and formulate a plan which addresses those key principles. It is important to realise that without those requirements in place, then efforts to optimise will not be nearly as effective.

Conversion

Conversion is an ideal starting block prior to looking at the main types of optimisation. As the saying goes "You can lead a horse to water but you can't make him drink!".

It's all very well driving traffic to the site, but without on-site and conversion factors being considered, then it doesn't matter how much traffic you get. High quality traffic, targeted to your aims and goals is key. This makes your website more effective through both good Web Design and optimisation which can help increase conversions and lower bounce rate within the site.

At MulitLayer Design we focus on improving conversion within the On-Site SEO process. We believe it is a key factor in the overall goals for the site and optimisation process. Of course we work with you to determine good levels of conversion and are always flexible to test variations in order to keep on improving.

We can help improve conversion and reduce bounce rate within your site and help streamline processes which could have a negative effect. We will analyse your site prior to improvements. If your site does not have analytics of any kind (other than web server logs) then we will put them in place, so factors can be monitored. It is key to implement analysis tools in order to understand your customers habits and improve your bottom line.

On-Site Service

A well structured website will always help improve your search result positions rather than a website which is poorly optimised. We can help improve upon existing websites, however, our own websites have Search Engine Optimisation designed in from the very start of the project.

If you require your existing site to be optimised then it is important you have your aims and goals listed or we can help you work to build those. We are then in a better position to help you realise how those aims and goals can be achieved.

We will look to implement an effective On-Site strategy prior to looking at Off-Site optimisation. We draw up a rough plan with Off-Site optimisation as part of the overall SEO process, but will not look to implementing it until Conversion and On-Site processes have been completed. We offer all of these services separately so you can benefit from a flexible approach. You may already have a high traffic website which is not converting enough, or not optimised with On-Site factors.

A while ago we had a new client who were using nothing but PPC to drive traffic on a small time basis. They had our basic On-Site Optimisation Service and a small amount of Off-Site Optimisation. Their site is now regularly pulling excellent page search results for its main keywords.

Off-Site Service

With our websites you will get some basic Off-Site Optimisation, but it is important to realise that extra Off-Site Optimisation is an ongoing process and will incurr a monthly charge. Of course we will detail a plan for such work and monitor changes so improvements can be seen, "what gets written gets measured" - as the saying goes.

Obviously we are keen to make sure your business benefits from this service, by providing you with regular reports we can look at the best ways to ensure your business succeeds. In a nutshell it is about getting high quality backlinks targeted with your main keywords. We believe your website content should be king, in order that the efforts we make can be seen.

You will find that with even a small amount of Off-Site Optimisation, a Website from MultiLayer Design can really do well within the search engines due to our structured approach.

If you require our off-site service on your existing site we will look to implementing a better structured approach to your existing website, be aware this is will be a requirement so efforts are fully effective, we will of course provide you with a breakdown of strengths and weaknesses and analyse the existing site prior to looking at this service.

Optimising

We build our websites with Search Engine Optimisation and Conversion principles in mind from design. It is important they are optimal in order to help improve your bottom line. We can also help you even if you have an existing website already with lots of links already but are still not seeing the search rankings you deserve. If you need help with improving conversion, coupled with an organised internal linking structure and some content optimisation, we can help your site within the search engine rankings.

Hire Us Today

We can give you references regarding Search Engine Optimisation work we have done for our clients. You can always get your developer to check out our underlying code and also validate our website pages to get the idea that we mean business - after all we would expect the same!

With the Internet being saturated with SEO companies, it is often a daunting task to choose a company that has your interests at heart. We mainly work by word of mouth, so it is important for us that we take on board your requirements and deliver excellent results, your success is our success.

We offer a simple contract for this service which is not designed to trap you into a long term commitment which you cannot get out of. We believe if something is not working for you then you must approach us. We are friendly and approachable and always welcome feedback, so we can improve our customer service.

We work with you on an ongoing basis should you take us up on either our Maintenance or SEO services. It is important to realise SEO is an ongoing task and a small part of your time is required in order for us to improve and remain competitive within the structure of the Internet for your chosen keywords or targets. Remember your competition is only a few clicks away, it would be unwise to dismiss this important aspect.

If you would like to hire us to work with you either on an existing or a new project please contact us today

Where to next?

See how our Web Development Service can help your business

Creative Design - Your Business Identity

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