Trends Winter 2018: New Season, New Hair

Winter is coming. Halloween is over and Christmas is right around the corner, which means that winter is on its way. The change of seasons is the perfect time of year for a change of style. Whilst you’re bringing your boots and winter coats out of storage, why not thinking about changing your hair too? It doesn’t matter whether you want to cut your hair, or completely change your style with a human hair wig, new hair is a great way to instantly update your look. But what style should you choose? Here are five of this winter’s hottest hair trends to give you some inspiration:

Centre Parting

One of the simplest ways to switch up your style and make maximum impact, without making a permanent change to your hair, is to change the position of your parting. Side partings have been in vogue for several seasons, but now the centre parting is back. Kim Kardashian is a huge champion of this trend, and Saoirse Ronan also sported it at this year’s Oscars. Choosing a human hair wig with a centre parting is a great way to upgrade your style, but it is easy to move the parting of your existing wig. Simply use a thin comb to tease your hair into position and ensure that your parting is perfectly straight.

Add Plenty of Gloss

Strong and healthy-looking hair has never gone out of vogue and this year shiny, high-gloss hair is more on trend than ever. The best way to achieve this is by regularly using an intensive conditioner on your hair, and then using a high-gloss spray across your length once your hair is dry. Mirror-glossy hair looks youthful, healthy and vibrant. This is particularly effective if you have brunette hair, which showcases gloss so effectively. Think of celebrities such as Jennifer Garner and Liv Tyler as your hair-inspiration for this look. Once you have achieved your glossy hair effect, you can finish the look by heat treating it. Both gentle curls or poker straight lengths would be the wonderful way to complete this look.

A Simple Sleek Ponytail

Up dos can be tricky if you’re a wig wearer, and if you’re not used to styling your own hair they can also be difficult to do well. If you like to wear your hair pulled back from your face but lack the talent to create a complicated up do then we have good news: this season’s hottest up do is the sleek and slick ponytail that anyone can achieve. Comb your hair back so that the top is as smooth as possible, and then pull the remaining hair into a low ponytail at the nape of your neck. A wax spray will help to hold your hair in place. Looking to elevate this look for a party or special occasion? Add a bow, sequined or sparkly headband, or statement barrette. Hair accessories are bang on trend this season and should be as big and bold as possible … Read More

All Natural Products at Great Prices

I had never heard of Waterlilies and Company before my mom put a bar of Himalayan Salt Soap in a gift bag with other beauty items. She wanted to surprise me on my birthday with some of her favorite things, and I am so happy she did. I used the bar of soap in my bath that night, and I felt so amazing after I got out of the tub. My skin felt so soft and refreshed, and I knew that I was going to look at Waterlilies and Company to see what else they sold.

I was able to read a lot more about the Himalayan Salt Soap on their website, and I was further amazed at the different things that it does. It actually expels the impurities at the same time that my pores are absorbing the benefits of using it. It can also help to reduce how my cellulite looks as well as some fine lines on my skin.… Read More

Why I Share Careprost with So Many Others

I have always had a problem with my eyes. When I was a child, I had to wear glasses from a very early age. I would often look down because I had low self esteem because of how I looked. When I got into college, I switched over to contacts, and that gave me a boost to my self esteem. I did not feel as awkward, though my thinning lashes did not make me feel 100 percent confident. That changed though when I heard about Careprost eyelash serum. I thought I was just destined to a life of wearing a lot of mascara to make them as thick as possible.

I read so much information about Careprost that I honestly believe I am an expert at telling people about it.… Read More

Great Halloween Couples Costumes from History

If you are a lover of history, its time you show it with two fabulous looking Halloween couples costumes from History.

Creative Halloween couples costumes can be hard to find, but we’ll just show you some ideas to keep you and your partner partying in style during this year’s fright night festivities. We have just two outstanding pairs to show you: Bonnie & Clyde and Charles Lindbergh & Amelia Earhart.

Bonnie & Clyde: Partners in Crime

History inspired Halloween couples costumes are creative and can be much fun. Explore the adventure and excitement of becoming Bonnie and Clyde this Halloween!

Clyde would start with the 1920’s Gangster costume. Put on the 1920s gangster hat and wear some white gangster spats. A prop machine gun would give you a dramatic entrance.

Bonnie would wear a Speakeasy flapper dress. A black cloche hat and roaring flapper beads of the 20s gives a touch of class. Then carry along a small toy derringer pistol to ensure you’re properly armed for the night. Some popular accessories of the 20’s and 30’s, such as black fishnets and pumps would finish the job.

Charles and Amelia

For Charles: Wear some khaki pants and white button-up shirt, a tie, a bomber jacket, and a pair of dress shoes. Choose to wear the aviator costume kit to get the perfect blend of accessories. This comes complete with a hat, a scarf and goggles. With these, you’d be ready to fly!

For Amelia: You’ll need a brown button-down shirt on some lovely khaki pants tucked into a knee-high pair of brown boot. Wear a brown bomber jacket to complete the ensemble. For accessories, tie a white aviator scarf in a loose loop around your neck and put on vintage aviator goggles perching it atop your head.

These two ideas are quite mature and classy in the “oldies” kind of way, and will stand you out from the crowd.

Have a great time out together, and don’t forget to shop at Mallatts.com any time of the year for your specialty makeup, costume, and accessory needs!… Read More

Digital Marketing vs Traditional Marketing: Which Produces Better Results?

Whether you’re a new niche business or an established large corporation, no doubt there’s an allocated marketing budget in order to raise awareness of the brand. With the way consumers access information changing, it can be difficult to predict which marketing method will be more successful than the other. This means that many businesses often take a calculated risk. So, how do you divide the spend – if at all – between digital and traditional marketing techniques? It can greatly depend on the nature of your business.

What Is the Difference?

 

Traditional marketing is marketing as most people know it; using mediums such as print, TV, and radio in hope to reach their audience. It’s a conventional way of marketing, meaning that as targeted as the advertisements are, there is no strict way to ensure it gets to your target audience other than plenty of research into the outlets.

Digital marketing is the new age approach to getting your brand out there. Social media, content marketing, and email marketing are all forms of digital marketing. Agencies like Red Cow Media can help use targeted advertisements to reach the audience demographic. This also includes SEO and PPC. In many ways it can be more precise than traditional marketing.

 

Benefit and Drawbacks of Traditional Marketing

Because it’s been around for so long, many businesses fall into the default of traditional marketing, which can be beneficial as it is still effective. Many people still find a company through magazine, billboard or newspaper ads. It can be used to reach local audiences as well as nationwide, which is what makes it particularly popular with small businesses.

 

Disadvantages of traditional marketing include that the results are not easily measured. This is because you have no way of knowing how the audience interacted with the advertisement apart from how much of an increase there is in sales or enquiries. This can’t be quantified. There’s also no way to interact with the audience. In addition, a lot of the time traditional marketing is surprisingly still more expensive than digital marketing.

 

The Rise of Digital Marketing and The Implications

Increasingly, popularity is rising with businesses choosing to go down the digital marketing route. Though some companies prefer to do it in-house, a digital marketing agency could dramatically help an inexperienced business. One of the biggest benefits of digital marketing is that you are able to monitor user behaviour better and increase interaction. Social media has transformed into one of the most powerful forms of marketing because of the great level of interaction with customers. Using digital marketing all means you can reach an infinite audience.

One of the downsides to digital marketing is that it can take a while for the success to be measured. Because it can be a more longtail way of marketing, you need to be patient to see any real changes when it comes to the impact on revenue.

Where to Invest?

Using your marketing budget to make sure you get a good … Read More