Important Things to Remember to Keep Your Website Visible in SERPs

When we refer to Google Penguin, we mean updates that have the purpose of decreasing search engine ranking of websites that violate Google’s webmaster guidelines. In other words, its guiding principle is to penalize websites using manipulative techniques to achieve high rankings in the search engine traffic. This is an effort to place “content” as key, and therefore “great content” would be recognized over those with little or spammy content. What they penalize are those websites that have doorway or web pages that are created so that visitors who come will be sent to a different page by repeating unrelated phrases to manipulate the relevance of prominence of resources.

Penguin 4 however was released for all countries and languages at the same time. This means that, independent of location, all websites will consistently experience the same impact. Penguin 4 guidelines are the same but then they are now applied real-time. What this implies is that page rankings may change each time Google updates the information about the page and other pages linked to it. It will then be faster for you to notice how your positive or negative actions affects your search engine rankings in the results pages. Supposing that you website is penalized but your webmaster does a good job in improving and removes harmful links, then this real-time algorithm will help you recover your website from Google penalty faster.

This new Google update is already part of its core algorithm unlike the previous ones which are a separate filter.

Simply put, the algorithm is now focused on the toxic links on specific pages rather than on the whole website.

The bad side of this is that it affects the work of an SEO specialist since this micro-penalties are more difficult to track that means it is now essential to audit all important subdomains and specific pages of your website on a regular basis.

It will also not inform penalties imposed on a website. There will just be indications or signs that you were penalized like a sharp drop in organic traffic or declines positions from some or all of your keywords, including the branded ones.

One the other hand, this updated algorithm can change the status of your rankings fast the moment you take positive actions on your websites.

You position in the SERPs should be constantly monitored, in other words. If there are changes in your rankings, it will benefit you to keep informed by setting up regular email alerts.

Because the new Penguin takes a granular approach you need to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. What this means is that you might have to conduct separate audit for each of the different language version of your website.

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