Thu, 2nd Sep 2010

Creating identities that stand the test of time!

Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
- Scott Adams

Understanding Business Needs And Designing To Achieve Them

Material Image

MultiLayer Design strongly believes in branding. A strong consistent brand name, look and feel across the services and products really does go a long way to cementing the belief of a trustworthy business.

We believe branding should be a main part of the business strategy. You want your business to convey value, communication, trust, confidence, loyalty and enable people to relate to it on a personal level. We design around this philosophy, as we believe it is something you would want your business to aspire to.

Consistent design across the business has a huge impact and we work with you to ensure your business is perceived and represented in the best possible manner. We try to think long term when creating or working on branding and we look for something that will stand the test of time. We like to create a simple, elegant and fitting look and feel in order to promote your business.

In the business industry, identity, look, feel and layout are often presented to the client as a solution to their problems. In contrast though we will give strategic objectives and look to user needs first. Without well-stated, measurable goals, marketing is purposeless.

It is important your brand should engage the targeted user with a suitable design representation. Our approach ensures a high level of brand consistency. From working with either your existing or new brand material, we make sure your brand carries it's beliefs and principles across all aspects of work we do for your business.

Investment

Design should be at the forefront of your business and projects, rather than an afterthought. By taking design seriously as a valuable marketing tool and working through design concepts we can positively affect the overall impact branding can portray.

Utilising the power of design during prototyping stages can help speed up the whole process and flesh out issues that could occur. Usability is also a major factor when designing. Impacts on usability can be corrected more easily in the project's early stages by using design. This reduces development time.

How does this affect your business? - The power of design has a strong impact on increasing awareness of your business. Design should be a strategy to embrace and a guide as to how your business is perceived. Your customers should be able to relate to your brand.

It can be difficult to understand the ROI (Return On Investment) of design, however, you can see branding has a positive effect through increased sales, customer loyalty and from your peers.

Design should not be ignored and should be seen as an investment in your business rather than a cost. Understanding the value of good design for your business is key for its long-term wealth and value to both your customers and to you.

If you take your business seriously then you cannot afford to ignore the impact of good design for the future!

Print Work

We offer print work with excellent results; from business cards, flyers and brochures to cds, dvds covers and even to books/book covers. We love a challenge and can help you realise your aims and goals with such work. We can work with your printers or recommend printers we have used in the past. We can also recommend formats and finishes, which would make your work stand out and shine within your budget.

Graphic Design

We can work with you on any aspects, which your project dictates. For example game related material, music, media, etc. Working from your ideas or briefs, we will help you realise your project. We love a challenge and look to achieve excellent results.

Hire Us Today

If you would like to hire us to work with you either on an existing or a new project please contact us today

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