Everything is slowly becoming digitized and large transactions are today done on laptops and smartphones.
The one thing about online shopping is that you must be careful where you shop. There are so much counterfeit clothing being sold online.
Below are reasons Italian fashion websites might be using better fabric than usual
1. Increased e-commerce
The vast majority of those who took part in a study in October 2019 favored traditional in-store shopping for their purchases.
However, in 2020, the attitude of Italian households regarding online and in-store buying shifted dramatically.
52% of respondents said they want to buy their products online by October 2020 and the trend has not stopped.
With this shift, designers and fashion enthusiasts focus more on providing the best quality of products online since that is where the market has lately shifted to.
Digital services are getting more popular among Italian consumers, and the industry is becoming more sophisticated.
2. The industry flourishes
The fashion business in Italy is a dependable sector that had a 2 percent growth forecast for 2020 before the coronavirus outbreak.
According to Brand Finance’s annual analysis, the ‘Made in Italy’ badge was worth $2,110 billion in 2019, ranking Italy tenth in the world for most successful and profitable nation brand value.
The fashion sector is worth about $20 billion on its own.
To keep such a track record fashion websites must always step up their game to meet expectations.
To keep the goodwill, anything posted online is always of better quality and to be precise, of good fabric.
Take leather, for example, a material Italian fashion companies pride in.
There are countries with significant leather production, such as Brazil, China, India, and Pakistan, however, they do not have the same quality level compared to Italian franchises.
3. The industry is globalized
With the internet, online fashion companies produce products accessible to everyone in the world.
It’s not easy for Italy to stay relevant in other areas of the international economy.
The industry’s globalization indeed continues to pose a threat to Italian fashion.
To preserve the Italian tradition, style, and glamour, Italian fashion companies have to maintain distinction through the originality and quality of the fabric they use.
This is important because, to begin with, many classic Italian businesses are no longer Italian.
According to a survey published by Area Studi of Mediobanca, up to 40% of the major Italian fashion labels are owned by foreign companies.
So the pressure to remain original and distinct is serious.
4. Stiff competition
The acquisition of Italian brands by large foreign conglomerates leads to product globalization and massification.
The production of similar products increases immensely.
Italian fashion firms now have to compete with cheap, lower labor economies.
Such economies enjoy global fashion markets online like everybody else.
As a result, some Italian businesses have been obliged to diversify their supplier lines but to keep the high-quality renowned niche, these companies have to use the best fabrics in their designs.
This is just to be ahead of everyone else.
5. The label (made in Italy) is quite demanding
Made in Italy is not just any other label.
It is a high standard label symbolizing style, tradition, originality, tradition, and quality.
Online companies have a tusk to maintain what it stands for.
Because Italian workmanship and artisanal work are still of very high quality, [Made in Italy] remains important.
But such artisanal works are not self-sufficient with substandard material and fabric.
To make it work, the material and fabric of the most attainable standard are what is used.
The label made in Italy must maintain its reputation and online franchises understand this duty completely.