Top Tips to Follow When Making an Effective Customer Engagement Plan Applicable for All Business Firms
It is a must for any company which have plans to create a good customer engagement plan to gather all the important details, as this constitutes the first step of making that plan. There are many steps that you need follow, preparation, strategy planning, selection, implementation, evaluation. You have to remember that there are two major populations that you need to please when creating the customer-focused engagement plan, the millennials and the population before that. Let’s be clear that the only way for your customer engagement plan to work is to consider the following best tips below.
Feed their hunger and thirst. Social media is your key tool to feed your 2.3 billion active social media users with info and updates about your services and products whether you are selling Monsta Clothing, branded shoes, medical ebooks, and online consulting. You owe it to these 2.3 billion social media users the reason why your business exists. So, the question is how do you make sure that both their thirst and hunger are properly satisfied? Make sure to feed them by engaging with them using the different social media sites and tools. Make sure to give answer to all their questions and concerns, and accept all their suggestions and recommendations.
Engage with them using different tools. It is a fact that the other 4 billion users in this planet don’t have mobile devices yet. They actually represent our predecessors, parents, those who are not millennials, and laid-back people. They commonly use cellphones with keypads, personal computers, tablets, laptops, and some use mail boxes, for their daily needs and for connecting to the world. You can’t just leave them out there because they are twice bigger than all the mobile device and social media users combined. You have to tap them by interacting with them using constant communication. If you are part of a huge company like the big telecom companies or clothing companies like Monsta Clothing, it is best to let your customer reps to make outbound calls to gain more customers.
Know their wants. Are you confident with your answer if the question is asked to them, if you know what they want. If you are the marketing specialist of companies like Monsta Clothing or a big branded shoes company, it is best to know what do your customers want. If your company is a clothing firm like Monsta Clothing or selling medical ebooks, don’t make the same mistakes like huge companies that went down in time, they assumed they know their customers, but they don’t.
Nurture their wants. When you combine all the tips mentioned, you will know how to please them. According to studies, only 61% of customers stay loyal to a company if the companies know exactly what they want whether you are selling clothes from Monsta Clothing or medical ebooks.